In order to display YP reviews for your business you will need to first get your Yellow Pages business listing ID.
Fortunately, this process is very quick and easy.
1. Locate your business page on the YP site. For example, Zanzibar Cafe is a coffee shop I want to show reviews for on my website.
2. Copy the numbers from the end of the URL. For the example page above the URL is:
… the part of the URL I want is:
3. Paste the number in the widget’s input field OR use it for the ID options within a shortcode.